Does Your Website
Pass the Test?
Answer 7 yes/no questions about your current site. Find out your score — and exactly what to fix to start getting more calls.
We've audited hundreds of contractor websites across Rhode Island. Most fail at the same 7 things. For each one below — be honest. A website that looks fine can still be quietly losing you jobs.
When a homeowner is ready to call, they look top-right. If your number isn't immediately visible on every page — with a tap-to-call link — most will click back and call your competitor instead.
Not just "Rhode Island" — specific cities. "Serving Providence, Warwick, Cranston, and surrounding communities" tells both visitors and Google who you're for. Without it, you won't rank in local searches.
Stock photos of smiling contractors signal "generic, unproven." Real job photos — before/afters, completed projects, your truck on a job site — build trust in seconds and tell Google your site is worth ranking higher.
The Google Map Pack — the 3 local results at the top of every search — is the most valuable real estate on the internet for contractors. You only appear there if you have a verified, optimized GBP linked to your website.
53% of mobile users abandon sites that take over 3 seconds. Google also ranks slow sites lower. The usual culprits: uncompressed images, cheap hosting, Wix/GoDaddy/Squarespace bloat. Test free at pagespeed.web.dev.
One generic "Services" page won't rank for anything specific. Google rewards dedicated pages — a page for "roof replacement" and a separate one for "gutter cleaning" each rank for their own searches. More pages = more leads.
Before calling any contractor, homeowners check reviews. Five genuine 5-star Google reviews will outperform a $5,000 ad budget 9 times out of 10. If you can't show social proof, people won't call — it's that simple.